SEAT video: Europeans perceptions, practices and culture in buying seafood as imports from Asian countries increase

New SEAT video: Now over 50% of EU seafood is imported from outside Europe with european consumers increasingly eating farmed fish, shrimp and prawns from the rapidly growing Asian Aquaculture sector.

The EC funded FP7 SEAT project is studying this increasing trade into Europe of aquaculture products from 4 Asian countries China, Vietnam, Thailand and Bangladesh, right along the value chains from input suppliers, producers, processors, through market chain, regulators, food service sector and finally to the consumer, with one of the key project objectives being the production of an Ethical Aquaculture Food Index (EAFI) which will better inform key actors along the production and markets chain of key criteria related to the sustainability of the products they are involved with.

This video from the University of Bergen examines european consumers perceptions and knowledge of the fish and shrimp they buy, the decisions they make in buying, and then ending in how they cook and consume and how fish fits into their and their childrens daily/weekly diets.

We would welcome any comments or feedback from this video or the project as a whole Please contact Matthias Kaiser matthias.kaiser@svt.uib.no (Univ of Bergen Norway) or David Little dcl1@stir.ac.uk (Inst of Aquaculture Univ of Stirling UK)