University of Stirling

Partner No 1: University of Stirling  – Institute of Aquaculture, Dept of Marketing (UoS) United Kingdom

University of Stirling

The Institute of Aquaculture is internationally recognized as one of the leading centres for research and academic training in aquaculture and fisheries science, with currently over 100 staff specialized in all facets of aquaculture research and development.

The Environment and Systems (E&S) group are involved in a variety of research projects using interdisciplinary approaches to problem-orientated issues in aquatic resource management that are environmentally-friendly and focus on improving the livelihoods of poor people in developing countries. This work is progressively undertaken through developing partnerships with European partners, whilst also drawing on the considerable breadth and expertise of research within the Institute.

Research that is relevant to the growing role of aquaculture in supporting global demand for safe and sustainable supplies of aquatic food products, gender empowerment and applied research towards end users are all favoured, All research aims towards development of sustainable networks with a wide range of stakeholders, including policy-makers, NGO’s and the commercial sector which are maintained and built on many years after the respective projects have been completed.

The Department of Marketing has participated in a number of EC funded research programmes in the fisheries and aquaculture sector, including ORGSAL (Organic salmon production and consumption: ethics, consumer perceptions and regulation); MASMANAP (Methodology for seafood market studies with the aim of introducing new aquaculture products); and GENESIS (Development of a generic approach to sustainable integrated marine aquaculture for European environments and markets). Exploration of the perceptions of the European retail sector will be undertaken through the close liaison of one of our partners, the Department of Marketing with the Institute for Retail Studies. The Institute for Retail Studies at the University of Stirling was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest University based retail institutes and has developed a reputation for offering a range of high quality education and training programmes to the retail sector as well as undertaking research of an international standard.

The closer direction of the research focus and empathy with emergent findings than would be possible through the earlier proposed trade association research should result in a more relevant appraisal of the proposed EAFI and wider project issues. The ongoing industrial contacts that the Institute has with a wide range of senior management from European retail organisations, and indeed beyond including SE Asia, should ensure provision of more direct feedback on the sector’s reaction rather than the more synthesised collective opinions that are liable to emanate from a sectoral trade association perspective. This approach will better address the earlier expressed concerns about the need for greater retail sector contact and ensure a more even coverage and deeper insight.

Main tasks attributed:

  • Overall co-ordinators of the project, a role in which the E&S group has considerable experience from previous EC and other funded projects
  • specific responsibility for co-ordinating specific Work Packages 1, 2, 4, 9 and 12.

Key Project Personnel:

Principal investigator Dr Dave Little is a senior lecturer and researcher of the Systems Group, with over twenty years’ experience in tropical aquaculture. His major research interest are the parallel models for aquaculture in development evolving in Asia and their impacts on the poor. He has published widely and worked in post-graduate education and research based in Asia for over two decades. He has recently co-ordinated research projects between the University of Stirling and a range of partners in South and Southeast Asia, with both DFID and EU funding. UoS - Dave Little
Dr Francis Murray is a Research Fellow in the Systems Group with 16 years aquaculture experience; 12 in S and SE Asia implementing and co-ordinating medium and large-scale R&D projects. His experience straddles industry, research and development, having worked for multi-national aquaculture co-corporations, international research and development organisations. UoS - Francis Murray
Dr Trevor Telfer is a Senior Lecturer with 23 years experience in marine environmental assessment, including the last 12 years managing research and commercial projects at the Institute of Aquaculture. Research, based in the EU and SE Asia, includes modelling environmental impacts of aquaculture wastes, ecotoxicology of aquaculture chemicals, environmental sustainability in aquaculture production, and mitigation of aquaculture impacts using new technologies. He has published 46 scientific papers in peer-reviewed or published journals and written over 120 professional reports. UoS - Trevor Telfer
Prof Jimmy Young is Professor of Applied Marketing in the Department of Marketing with 30 years of experience working both in the fish industry and in fisheries research, consultancy and marketing, including marketing chain analysis, market information systems, adding value, food security, rural fish marketing, aquaculture/fishery market and management interactions.
Professor Lindsay Ross is Head of the GIS Group, and has managed long-term projects aimed at exploitation of indigenous species for aquaculture in Mexico. He has published over 250 articles, particularly based on Information Systems and Remote sensing for Aquaculture Planning and Management.
Douglas Waley is the Technical Administrator for the SEAT project at the Institute of Aquaculture. He graduated with an MSc in International Development from the University of Glasgow in 2010. He has worked in Scotland in timber manufacture and supply as well as financial services.  He has experience teaching in Pakistan and ten years supporting schools there. Douglas is involved in all areas of project coordination and management with SEAT and works with all project partners on a regular basis. For further information relating to the project he can be contacted through details on the contact page of this website.
Richard Newton is a PhD student working on the efficient use of co-products from aquaculture production and processing for reducing waste and adding value. He is an honours and masters graduate in aquaculture and has also worked for over 5 years within the industry in several roles. UoS - Richard Newton
Photo © Loni Hensler